Nidhi   Shilpa
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Amazon.in announced as new title sponsor for India Couture Week 2015

Amazon.in, India’s largest online store, has taken a leap forward to become the official title sponsor of the India Couture Week 2015. The Fashion Design Council of India (FDCI), the apex fashion body in India, today announced that Amazon.in will be associating with the country’s most exclusive couture event.

Spanning five days, India Couture Week 2015, will be held from July 29-August 2, 2015 at Taj Palace Hotel, New Delhi. A luxurious event that celebrates Indian heritage with modern-day inspiration, it is brought to you by an impressive line-up of talent. FDCI’s extended partnership with Amazon.in is a clear indicator of both organizations’ commitment to promoting the fashion industry.

Speaking on the association, Mr. Sunil Sethi, President, FDCI, said, “We are very happy to announce our growing relationship with Amazon.in which together amplifies the business of fashion. Couture has always led the Indian high-end market, which is why a platform like this is significant. We look forward to an even more exciting experience this season, resulting in higher visibility and popularity. Our sponsor’s support is key to the event’s success.”

 Vikas Purohit, Head, Amazon Fashion, India said, “We are very excited to take our partnership with FDCI a step further with the upcoming Amazon India Couture Week 2015. This is in line with our vision of transforming the way India sells and shops for fashion online. We believe we have the opportunity to partner with the fashion fraternity to leverage the power of technology and reinvent fashion shopping experience for customers across the country and the globe”.

The FDCI also announced an exciting new associate sponsor for the India Couture Week 2015. Leading jewellery brand, Sunar Jewelers, a benchmark for exquisite ornaments through designs inspired by India’s rich heritage, lends its partnership to the FDCI for this exclusive couture event.

Praveen Goel CMD, Sunar adds, “We are extremely delighted to partner with FDCI and couture week. This five day spectacular fashion affaire will mark the launch of our luxury bridal collection. The beautiful couture clothing range by the best fashion designers of the country will be accompanied by precious jewels of Sunar.”

The gold partners for the event are Heroine, one of the leading fashion brand endorsed by leading stars from celluloid and the leading luxury brand, Preciosa the world’s top supplier of the highest quality machine-cut Czech crystal components. The event will see new energy and exclusivity with the new sponsors on board.

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