Browsing Tag

Women’s Day

Ariel unveils #ShareTheLoad for the SuperHeroes of today!

Lifestyle April 1, 2019

Our relationships are special! Built on the foundation of love & respect they bring immense joy but a huge chunk of responsibilities too! In modern day, the woman of the house supports her family in every way possible, whether it’s going out to earn or cooking or doing the laundry. It’s time now that the men of the house wear the Superhero hat and #ShareTheLoad with their wife and mother.

Ariel recently unveiled a unique initiative which is called Sons #ShareTheLoad which emphasizes on the need for sons to Share the load when it comes to household chores. Gone are the days when the women takes full responsibility for the domestic chores. The #ShareTheLoad movement was started in India to address the household inequality that exists in our society.

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Breaking stereotype

Lifestyle March 19, 2016

Our generation is becoming so busy trying to prove that women can do what men can do that women are losing their uniqueness… Women weren’t created to do everything a man can do. Women were created to do everything a man can’t do.”

It was the occasion of celebrating women-hood and the women who walked in proved just that.

An evening sans celebrities where the ordinary women inspired hundreds of other women as they shared their stories filled with courage determination and above all never say die spirit.

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