Nida Mahmood, the master creator of unique prints who is popularly known as the Queen of Kitsch presented her collection in collaboration with Deivee, an active lifestyle brand from India founded by Milind Soman and Darshan M at the Amazon India Fashion Week Spring Summer 2018 in association with Nexa. Fashion, graphics, art, creativeness, film, installation, interiors are Nida’s main forte and she presented an atheleisure and sporty collection inspired by the four zones of India, East- ikat (from Orissa), West- indigo printing & dyeing (from Gujarat/Rajasthan), North- rich Banarasi brocades (Mughal patterns of delicate flowers and leaves on delicate creepers), South- Uppada and Narayanpet sarees (inspired by stripes & colour blocking).