Our relationships are special! Built on the foundation of love & respect they bring immense joy but a huge chunk of responsibilities too! In modern day, the woman of the house supports her family in every way possible, whether it’s going out to earn or cooking or doing the laundry. It’s time now that the men of the house wear the Superhero hat and #ShareTheLoad with their wife and mother.

Ariel recently unveiled a unique initiative which is called Sons #ShareTheLoad which emphasizes on the need for sons to Share the load when it comes to household chores. Gone are the days when the women takes full responsibility for the domestic chores. The #ShareTheLoad movement was started in India to address the household inequality that exists in our society.